Category: ‘China’

An Empirical Study of Retail Consumption Behavior in Rural China

December 28, 2013 Posted by admin

Jane Peihsun Wu and Vincent W S Chow
Shanghai University of Finance and Economics, Shanghai, China
Hong Kong Baptist University, Hong Kong, China.

Abstract
This study is the first exploratory empirical research on retail consumption behavior in rural China. The study develops an understanding of retail consumption behavior using well-established theories and cognitive models, with a focus on lifestyle and store attributes. The results show that the factors of customer lifestyle and of store attributes contribute positively to rural people’s consumption attitudes, and indirectly contribute to their intentions to shop in retail stores. The mediatory effect of consumption attitude is also strongly significant. Customer lifestyles have greater influence on attitudes and shopping intentions than store attributes, and this finding has important, practical implications for retail entrepreneurs in rural China.

Keywords: rural China, retail consumption behavior, lifestyle, store attributes.

SUBSCRIBERS CAN VIEW / DOWNLOAD THIS FULL ARTICLE BY CLICKING HERE.

ACCESS THIS INDIVIDUAL ARTICLE FOR $25.00

Forecasting the Performance of Specially Treated Chinese Companies After Asset Restructuring: A Discriminant Analysis Approach

December 7, 2012 Posted by admin

Hui Li and Ye Zhang
School of Economics and Management, Zhejiang Normal University
PO Box 62, 688 YingBinDaDao Street, Jinhua, Zhejiang 321004, PR China

Abstract
Using data collected from a sample of 42 companies, 11 different financial indicators are tested from which 4 are identified as good predictors of the performances of specially treated (ST) companies after asset restructuring. (more…)

  • Research Subjects

  • Archives

  • Annals of Management Science (AMS)

    AMS Cover
  • ISSN 2161-5012 (Print Version)
    ISSN 2161-5004 (Online Version)